Our Story

Hey there! I’m Matthew, the founder & CEO of 14th Pharaoh Apparel, based in Chicago. I started this journey when I was 14 years old. I wanted to create a brand for kids like me who love expressing themselves through clothing. I was driven by a strong desire to stand out, so I set out to offer a diverse range of styles and healthy fabrics that empower individuals to make a statement. From the very beginning, 14th Pharaoh Apparel has been all about celebrating authenticity, sustainability, and promoting self-confidence through fashion. Join me as we build a style empire to inspire and empower individuals globally and make one's own fashion reign supreme.

14th Pharoah Apparel is a brand built on passion and a commitment to real change in fashion. I believe style is not just about looking good; it's about caring for the wearer’s health.

At 14th Pharaoh, we prioritize health by using high-quality, breathable, organic materials in our garments. Unlike synthetic fabrics like polyester, which can irritate sensitive skin, we are committed to promoting well-being in fashion. 

Our target market includes people of all ages who value sustainability, quality, and originality. Like my great-grandmother, a seamstress, and her mother before her, who owned a boutique, I embody the same creative drive.

My Ready to Wear designer collection, Mernoia, includes causal, street, and dress wear and focuses on unique handcrafted pieces that inspire creativity and individuality.

Our mission is to construct stylish, sustainable, pieces that inspire individuals to embrace their authenticity and express themselves in a manner that reflects their true selves.